YOYI BOOK & COFFEE，是友谊书城旗下针对社区的新型文化概念品牌，集文创产品，主题咖啡，儿童成长与家庭阅读为一体的社区文化生活空间。
在商业消费主义及电子书阅读盛行的今天，电商平台正迅速的抢占实体书店资源，传统的书店已渐渐淡出人们的视野，友谊书城正是在这样的现实环境下进行启动品牌多元化策略，希望能为社区人群提供更好的生活体验。“YOYI BOOK & COFFEE”旨在成为“离家最近的书店”，让传统的阅读回归到社区及家庭，设计以“更好的生活阅读体验”为主导，结合社区生活及不同年龄层的需求，以温馨的设计风格为基调，构建轻松活泼的空间氛围。


YOYI BOOK & COFFEE, a new concept brand of YOYI BOOK, it’s a community culture space where is providing creative product, coffee and reading.
Nowadays, electricity supplier is quickly occupy traditional bookstore’s resources. YOYI BOOK start the new strategy to provide a better living experience for the community in this reality situation. In order to make traditional reading back to the community and the family, "YOYI BOOK & COFFEE" aims to be "the nearest bookstore from home". As the concept of better reading and living experience, UM focus on the needs of different ages of community people to build a warmly and lively space.